How To Build A Profitable Niche Site (A Step-By-Step Guide)

This is a step-by-step guide on how to build and grow a successful niche site, even if you have never done it before.

That’s not clickbait. It’s as real as it gets.

What Does It Take To Create a Niche Site?

This post covers most of the steps you need to go through on your path to creating a profitable niche site.

It explains to you everything you need to know about how to do it right from the start, so you can get real results in the shortest time possible.

You can pay someone else to do all the work, or you can learn the whole process and create the site yourself.

If you’ve never done this before, you will have to learn how to get all the pieces together and make it work.

You can dramatically increase your chances of success and progress much faster if you follow those who have already done it and achieved great results.

If you’re new to this, or if you’re familiar with the topic but never had any real success with it, just follow the steps.

It’s not rocket science, and everyone knows that, but everything takes practice, a lot of trial and error, and persistence to make it work.

Step No. 1: Pick a Monetization Strategy

The question you have to ask yourself is, “Where is the revenue and how are you going to achieve that?”

You have to find a unique angle – how you will be different from the compeititon – to increase your chances of being competitive in your market.

This post is focused on creating an authority niche site that is monetized with an affiliate marketing business model.

When someone ends up buying a product or service (digital or physical) thanks to your marketing, you earn a commission.

It’s a system of promoting other people’s (or companies’) products and services through an affiliate network.

At its purest level, affiliate marketing looks like this:

  • You choose a niche market

  • You build a website

  • Register at Affiliate Network, and when accepted, they will provide you your unique affiliate ID number

  • You put a link with your affiliate ID number on your website

  • When a visitor/customer clicks on that link, and if they buy the product that you are promoting:

  • You receive an affiliate commission for the sale through that link

It’s about creating and producing content that talks about a specific topic – a niche – that attracts people to learn more about it, find a solution, and make a transaction.

With this type of site, you can make between $2,000 – $10,000+ a month.

There are x-number of bloggers and YouTube creators focused on the affiliate marketing niche, who would then like to sell you online courses with no real substance which they promote on their sites.

They’re good at marketing, selling, and promoting, but their videos provide very little value.

Neville Medhora wrote a great post how some marketers scam people for money.

However, there are a few online courses that stand out and actually provide practical and actionable information.

Step No. 2: What is a Niche? And What is a Niche Site?

The first part explained to you the business model.

Now, let’s talk about the strategy.

First you have to have a good understanding what a niche is.

Most people fail at this because they don’t do it properly.

If you don’t get this right, it won’t work, and it doesn’t matter how good your website is or how good your business model is.

Building niche sites is wonderfully “passive,” and from a business standpoint, it’s quite simple.

It is very profitable in the long run, with a very high payoff potential.

It’s like owning a piece of property on the web.

All you have to do is create a site in a specific niche and provide content that people want to read, rank it and drive traffic.

It’s not as easy as it might sound, but you can create a profitable niche site if you spend just five hours a week doing this.

No. 1 – How to Pick a Niche That Makes Money

There are two metrics which are important to look at, so you can determine if a niche is worth investigating.

  1. How much interest there is

  2. Are others successful

Here you get to play around and search niche ideas with Google’s External Keyword Tool.

It’s a free tool that allow you to find niche market keywords to work with both local and global search volumes for certain keywords, related keywords, and competitiveness of those keywords.

No. 2 – Begin in-depth Keyword Research

Even if you know nothing about the niche you’ve selected, ask yourself two questions:

  1. Are there any other sites that already make money in that niche?

  2. How are they doing it and how much success do they have doing that

Then, simply go to and type in your chosen niche keywords to find out the following:

  1. Do people search for the keyword you’re looking for? For example, ‘how to kiteboard’

  2. How competitive are the sites in that particular niche?

  3. How do they generate revenue?

  4. Can you beat them (out ranking them in Google SERPs)?

You want to make sure there are good affiliate programs for the products you want to promote.

No. 3 – Build Content Around Related Long-Tail Keywords

This is when you perform a competitive analysis to see if there are other niche sites, or sites that make money from the niche you’re interested in.

If there is a little bit of competition, that is a good sign of niche profitability.

You also have to determine who is your target audience:

  1. Who are they?

  2. What do they want?

  3. Where do they hang out online?

  4. Identify what the problems are that your audience has and who your competitors are.

Then, you have to find a unique angle – how you will be different from the competition – to increase your chances to outrank them.

One of the biggest mistakes that people make with creating niche sites is that they pick a niche that is not profitable, is too competitive, or they are not interested in it.

If doing something for the money works for you, it’s great, but it works best if you work on something you’re interested in.

Decide what niche you want to dominate and how you’re going to turn it into a business.

There will be times where you work your butt off with very little to show for it.

That’s why you need to care about your niche.

Step No. 3: Building Your Website

There are many content management systems (CMS) that you can use when building a business website, a blog, an e-commerce store, and so on.

As you can see, there are a lot of options when you’re deciding which of the top website platforms you want to use, but WordPress controls nearly 60% of the CMS market.

What’s even more impressive, nearly 30% of all websites in existence run on WordPress.

They also make it super easy to create a professional-looking website, with a wide selection of free and premium WordPress themes and plugins for you to choose from.

They have a universal, functional, mobile friendly, flexible, and easy-to-learn platform on which you can run pretty much any type of website.

However, there is a difference between and

They’re two different platforms not directly related. is the one that is the popular website platform, which is also the one you’ll be using.

It is open source – that means it is 100% available for anyone to use, but to set up your website/blog/e-commerce store, you need a domain name and web hosting.

This is why it is also referred to as self-hosted WordPress., on the other side, is a hosting service created by co-founder of WordPress, Matt Mullenweg.

However, there are limitation and disadvantages of using

It’s like you’re renting a house.

You have limited power and control over what you can and cannot do with it.

You’re not allowed to sell ads on your website, you cannot build membership websites, and they can delete your site at any time if they think it violates their Terms of Services.

The sign-up plans are also quite limited if you’re on the free, personal, or even premium plan.

You would have to be on the Business ($299 per year), VIP plan ($5,000 per month; an example of a site that is hosted on this plan is the blog of Tim Ferriss) to be able to unlock some of the more advanced features.

That being said, on, you have full control over your site – you own the house.

How you monetize your site, add plugins, customize your themes, extend its functionality, or create your own membership site; all that is up to you to decide.

Now, to start with a self-hosted WordPress website, you need a domain name and reliable WordPress hosting.

Step No. 4: Getting Your Domain Name

First, you will need to buy and register a domain name. This is the base of your online business. It’s a must.

It’s your website’s address on the Internet – this is the address that people will type into their browser to access your site.

For example, like,, or whatever website you have in mind.

Don’t spend too much time on this point. There are only three recommendations.

The name should be self-explanatory (e.g. or, if you’re in a fast-changing niche, something ambiguous (like

Don’t violate trademarks, and avoid plagiarism.

Let yourself go and get as many names as possible.

The best way to start is to use a five-word sentence (or just 5 words) that describes your business.

Don’t focus too much on finding the right keywords for your domain name.

Come up with a name that represents you and what your business is all about.

You can also outsource the who process and simply hire a freelancer that will brainstorm and create a compelling name for your business.

Before you decide on a name, check five essential business name databases:

  1. Google: Type in your business name to see what comes up, in your country and overseas. You don’t want to be confused with a competitor or be associated with any objectionable website.

  2. NetRegistry: Check the domain name registry to make sure your potential website is available. Also check other extensions such as .com, .net, .org, .co, .uk, etc. and consider buying these to protect yourself from cybersquatting.

  3. Trademark Search: You need to ensure that your business name is not already registered. If someone has already registered your name and is doing     a similar business, you cannot use that name. Breaching someone’s     trademark by offering similar goods or services under the same name could result in expensive litigation and having to re-launch your business.

  4. Lastly, check the social media     platforms like Facebook, Twitter, YouTube, etc. using an online tool like knowem, namechk, or namecheckr.

Step No. 5: Host Your Website, Pick a Theme, and Logo

After you’ve bought and registered your domain name it is time to select your web hosting provider.

Think of a domain name as your home address, and web hosting as your hard drive – a place where you upload your website’s files to.

When someone types in your domain name, it serves up web pages from your web host.

Like with a wide variety of CMS platforms, here you also have a lot of choices.

Choosing a good web hosting company is extremely important.

It determines the speed, uptime, security, and overall performance of your website.

HostGator, BlueHost, a2hosting, DreamHost, MediaTemple, WPX Hosting, Kinsta, Pagefly and Fly Wheel are among those that are most frequently mentioned.

If you’re just starting, a shared hosting is your best option.

You can have a professional-looking website up and running in a very short time.

If you want the best in terms of price, reliability, great customer support and ease of use, go for SiteGround.

They are cost-effective and reliable hosting provider with outstanding customer service and one-click automatic WordPress installation in under 5 minutes.

They take away most of the intimidating details of website management so you can focus on doing what you enjoy.

They provide one of best hosting services, offering affordable and reliable hosting packages with a very easy to use dashboard and excellent customer service.

If you’re wondering, shared hosting is good enough for around 10,000 visits/month (their servers are fast when compared to most budget web hosts) and one website.

When your site grows, you can easily scale with them and choose extra web space to support more traffic.

Step No. 6: Set Up Your WordPress Site

Just follow the instructions until you reach the page where you can click install.

After the installation is complete, you’ve officially installed WordPress, which means that you have a working website.

When you install WordPress for the first time, you will notice you get a default WordPress theme.

However, you want your site to look professional, so you simply need to have a premium theme, that will allow you to make your site look professional.

  1. a) Install a Premium Theme

There are many other good reasons why you should use a premium template for your site.

Even if you’re using drag and drop page builders for WordPress like Elementor, Divi, Beaver Builder, Themify, MotoPress, or the amazing Thrive Architect, you will still need a theme for your WordPress site.

The reason for this is that they don’t replace your theme.

Those builders act as a plugin that provide you visual design capabilities over every part of the theme you’ve decided to use for your site/blog.

Choosing a WordPress theme can be quite a challenge because there are so many options.

For example, you can choose from myThemeShop, StudioPress, Elegant Themes, Mojo Marketplace, Template Monster, aThemes, WP Zoom, Genesis, Ocean WP, Astra, Themeisle, and iThemes, to name only the more known ones, but there are many more.

Because there is such wide variety of choice, it can lead to information overload.

To avoid this, pick the theme you like the most, check the reviews, test it, and if you still like it, buy it.

To make the choice even easier for you, start with GeneratePress. It’s optimied for speed and conversion.

It is very easy to use and modify, even if you have no coding knowledge.

It’s very easy to use, super-fast, very easy to customize, fully responsive, and an extremely powerful framework for your custom web design creations, even if you don’t know a single line of code.

And the customer service is top-tier.

Another great option is Unicon.

All you have to do is to create an account on Theme Forrest, put in the required information, and you’ll be ready to buy a Unicon theme.

Alternately, you can reverse engineer a WordPress theme you like and copy the settings.

When you tweak and customize elements of your site to suit your needs, those changes will be lost when you update your theme.

To avoid this, you have to create a child theme.

If you do not know how to upload your premium theme on your website, or how to create a child theme, simply go to Google or YouTube and learn how to do it yourself.

If that is something you’re not willing to do, you can outsource the whole process on sites like Udemy, Fiverr, or Codeable and let somebody else do it for you.

How About Custom Made Website Themes?

Well, unless your business is turning over $10,000 or more per month, you should go with a pre-built premium theme, like the above-mentioned GP Premium theme.

This is simply because themes generally cost around $60 and come with lifetime updates.

Most people do not understand the importance of updates except for when it brings new features.

WordPress is like Microsoft.

It’s so popular that it is frequently attacked by hackers.

Over 60% of WordPress websites are breached every day, and most businesses are unaware because the breach results in malware and the malware lays dormant until a remote hacker needs to send out spam e-mail or perform a denial of service attack on another server.

Usually, hosts suspend accounts for malware a year later.

Not to mention when you get malware, they’ve probably taken your data and passwords as well.

Themes that are several years old—like the ones you can find on Theme Forest—are still being updated, so they are the safest option to go for.

Avoid picking a theme that just got released, no matter how much you like it.

New themes haven’t been tested long enough or had enough time to garner feedback.

When you buy a premium theme, accept that your theme can only modified to a certain extent.

It’s best to work with what you have and only make s minimum amount of changes, so choose your premium theme well.

Make sure that you really like it before you buy it.

If you do opt for customising a theme or a custom theme in general, you could spend a few hundred dollars to have one built, but most freelancers unfortunately “borrow” other templates so you’ll never get a professional design – they usually start from $1,000 and above.

However, if you decide to go for a fully custom theme, you will need someone to constantly check your code for vulnerabilities.

You have to understand that just because a developer can develop a theme, it does not make him or her experienced enough to detect bugs and vulnerabilities; that’s a completely different skill set.

Because of the amount of time it takes to go through code to ensure it remains compatible with the latest version of themes and plugins, it could end up costing hundreds of dollars every other month.

That’s something that only businesses that generate over $10,000 per month can afford.

So to summarise, buying a premium theme—like one from GeneratePress or from Theme Forest—that was released at least 2 years ago and updated at least 6 months ago, has over 500 reviews and has at least a 4.5 out of 5 rating, is the safest and most cost-effective decision you can make.

  1. b) Install Essential WordPress Plugins

It’s essential that you install Google Analytics or any other alternative analytic software like Matomo, or Clicky.

This will enable you to find out where they come from and what they’re most interested in on your website/blog/eCommerce store.

Analytical software will also help you monitor your website’s performance and reveal to you what’s working and what isn’t.

You can further look into other technical aspects and optimize your site for performance and security, so it will rank better in Google.

Later on, you can disable directory browsing, which you can do if you edit the WordPress .htaccess file, install an SLL certificate, register at Google Wembaster Tools, connect your site with Yandex Webmaster tools, and verify ownership of your site.

If you would like to learn more about the self-hosted WordPress, there are few good sites like Wpmayor, Wptavern, Wplift, Wpkube, Managewp, and Wpbeginner, with a lot of useful information on the topic.

You can do all that by yourself or outsource those tasks to freelancers.

Step No. 7: Develop a Long Term Content Strategy

After you’ve set all that up, it will be time to create some content for your potential visitors in your chosen niche.

It should be written for terms that people are actually searching for, meaning that it should be well-researched.

There are already many excellent guides written on the topic how to create epic content.

It all comes down to creating high quality content that’s engaging and informative, so people will want to read it.

In the past, when you started with a new site, it went through a trial period, and that was known as the Google sandbox.

With time, Google’s artificial intelligence of neural-network pathways got smarter, and they don’t want you soliciting for votes to rank your site.

Just make sure that the content you create is well-researched, well-written, and overall provides useful information to anyone who is interested in it.

Google crawl robots know what’s good and what’s bad, so if you post good content, your chances of ranking will be higher.

If you’re worried that you aren’t a good writer, there are many writing and proofreading services.

However, finding a perfect writer to produce content for your website is an art in itself.

We’re attracted by everything visual, so remember to include photos in your articles.

You can find a lot of high quality images on sites like Pexels, Shotstash, Pixabay, Picjumbo, Unsplash, and StockSnap.

That being said, before you start writing content for your niche site, you have to do keyword research first so you will know on which topic you’ll write and which keyword phrases you’ll be using.

a) How to Find Keywords that Drive Massive Search Traffic

This is probably the most important factor of your online success.

If you want to start a blog, create an eCommerce store, affiliate site, or simply promote your business, you simply have to learn how to do keyword research.

When done right, it is also the simplest and the most cost-efficient way to drive more targeted traffic to your website.

More than 95% of people fail building successful niche sites because they don’t do general keyword research.

You have to know how to find the right keywords if you want to have any success online.

This research process will help you discover potential keywords that your audience is going to use to find your site, your blog, or your online store.

The process is very similar if you want to rank a YouTube video or a product on Amazon.

The basic idea behind it is that your potential customers search for specific words – ‘queries’ and phrases – so they can find products or services they’re looking for.

Google might not rank your site at all for that specific phrase that is relevant to your business, unless you have the specific keyword phrase on your page that is targeting those keywords people are searching for.

If your content is not optimized for the phrase they use, they won’t find your site in Google search results.

That will result in less clicks, which mean less visitors to your site and less income.

One of best guides for how to do research the right way is Brian’s Definite Guide on Keyword Research.

It is very detailed and practical, and the techniques are easy to implement.

The basic idea is that you find keywords that are related to your niche, have a good search volume (between 1k-50k), but don’t necessarily have a ton of competition.

This is a little bit time consuming, but it is a very important part.

And it might seem really easy, but it’s not if you’ve never done it before.

For example, when you think you sell “healthy supplements,” your potential customers might be searching Google for “best supplements.”

So, if you want your website to be more visible, you have to use keywords and phrases that are relevant to your potential target audience and create content that will satisfy your potential customers’ needs in your specific niche.

When you’ve done your keyword research, the main keyword should be in:

  • Title tag

  • URL

  • Image ALT text

  • Description tag

  • H1 tag

That will help you increase your website’s relevancy, meaning the more relevant the content for the search term and phrases, the higher it will be ranked by Google in search results.

b) How to find long-tail keywords in any niche

You can attract your potential customers by using online advertising like Google PPC, Facebook Ads, and so on, but the main focus of this article is to show you how to generate traffic that comes from long tail keywords.

It’s about targeting search terms people are looking for in Google, and then use those keywords in your articles that you publish on your niche site.

It’s is a combination of different factors. They are:

c) Optimise Your Keywords for Searcher Intent

You can use keyword research to drive traffic to your site, or to target customer intent.

For example, with phrases that show interest and intent, you will target consumers who want to buy a specific product in your niche market.

If a person types in “buy canon eos,” it clearly shows that they’re interested in buying a new camera.

If they search for “canon eos” they might be looking for information, or something related to that keyword.

And, most importantly, your approach to it will vary based on your website authority, quality of content, number of pages, your goals and objectives (traffic, branding, exposure, leads, sales) and your industry.

In addition to knowing what your audience searches for (keywords), you’ll be able to know why they make these searches (intent).

  • Informational (awareness – general knowledge or information)

Information and answers to questions like “how to,” “where to.” Single word keywords like “tomatoes” or “gardening” fit in this bucket.

  • Navigational (interest – curiosity on the subject)

Customers want to find a business location, contact details, buy a product, sign up for subscription, etc. Usually these keywords include a brand or company’s name, a product, or a service they’re looking for.

  • Commercial (desire – wanting something to solve a problem)

These keywords help customers decide before buying. Words like “best,” “compare,” etc.

  • Transactional (action)

They have already decided and want to find products they want to purchase. Terms like “buy,” “cheap,” “price,” “coupons,” “discounts,” etc.

  • Search Volume

If you’re using Google’s keyword planner, or any other keyword research tool, there are two categories – broad match vs exact match.

Always go for exact match because it’s more accurate. It is the exact match volume of searches per month of a certain keyword.

It will show you how much traffic you can expect when you want your site to rank for a certain keyword.

d) How to Rank a Website in a Competitive Niche

Google gives pages with higher PR (page rank) more trust and authority than pages with lower PR.

The rule of thumb is to make sure that none of the top 5 sites have a page rank of 3+ and at least pages with PR 0 or 1 in the top 10 search results.

You should go for the low-hanging fruit keywords first, so you can outrank other sites in the shortest time possible.

You can use tools like SEO Quake or Moz Open Site Explorer to check the PR and authority of any site.

The rule of thumb is that if a page has tons of backlinks, find another keyword.

You can use Ahrefs, or any other backlink checker on the market, to find this out.

Paid Search/Cost per Click (CPC)

If you don’t plan to monetize your site or your blog with Google Adsense, or with other alternative online ad providers, you don’t really have to look too much into this metric.

However, CPC is an indicator that tells you how much the traffic is worth.

It represents how much people are willing to pay for a click for a specific keyword.

That means how much you can make per ad click if you have Adsense ads on your website.

Global vs Local Search

To keep it short, global search volume represents the world-wide search volume, and local search volume represents the number of searches in the country your keyword tool is set to.

Some keywords have a huge global search volume but a very low local search volume.

There are many countries that have massive internet users, and they use English as a main language.

That explains why there might be a high percent of global search volume for a keyword you’re looking for.

However, a lot of that traffic is insignificant, because most visitors’ online purchasing behavior is not as huge compared to the USA or western Europe.

In short, aim for a high local search volume of countries like the USA, unless you want to target another country.


Searches based around the words “Father’s Day” or “Mother’s Day” will not have a high search volume in the winter. This is common sense.

When you enter your keyword in Google Trends, pay attention to sustainable search volume for all year or if they just peak during a period of time.

The next step is to analyze how competitive your keyword is.

With this strategy, you can see impressive results, if it’s done the right way. In its purest form, a niche site has to have good content that people are interested in and want to read.

How to do Keyword Research the Smart Way

There are many ways to do it, but here’s the simplest and the fastest one.

When you learn the basics, you will be looking to get things done faster to save time and money.

If you start using KWFinder, you will never look back.

It is a powerful and time-saving keyword tool. With free tools like Ubersuggest, Soolve, or Answer to the Public, you can easily generate seed keywords.

Save that list and put it into KWFinder.

After clicking the “generate keywords” button, the program will take you from there and go through several hundred related keywords.

At the end of the search, it will provide you with a report.

In a matter of seconds, you will be able to find out the best keyword phrases in terms of profitability and how difficult they are to rank for.

Keywords with the highest volume should be in your title, keywords with average volume should be in your headings, and those with the least volume could be used in your paragraphs.

Step No. 8: How to Perfectly Balance Affiliate Marketing, SEO, and SEM

You’re probably familiar with the movie line, “If you build it, they will come.” That worked for Kevin Costner’s character in Field of Dreams, but in real life, such an approach doesn’t work.

Here’s why.

We live in an era where 2.5 quintillion bytes of data are created every day, and that amount is growing fast. By taking that into consideration, you’ll have to be willing to promote your niche site to increase visibility in search engine results pages (SERPs).

While search engine optimization (SEO) is an important part of doing this, you should also focus on what is known as off-site SEO.

The main difference between the two is the following:

  • On-site SEO tells Google what your site is all about

  • Off-site SEO tells Google what others think about your site

This means if you have a lot of valuable links pointing to your pages, search engines will assume that you’ve got good content – that provides value for users.

The more exposure your site gets, the higher it will be ranked in SERPs.

If you are willing to put extra effort into learning what you need to know to increase your chances of creating a scalable and profitable niche site that will generate an independent online income stream, you should educate yourself on the topic:

SEO Made Simple – A Step by Step Guide, by Neil Patel; covers many aspects of content and social media marketing.

Anatomy of a Perfectly Optimized Page, by Brian Dean; best resource if you are looking for practical and actionable SEO advice. by Glen Allsop; viral marketing and unconventional SEO practices that will help you rank your site and get traffic. His blog is one of the best resources for this on the Internet.

Step No. 9: Build an Email List

The goal of any successful business is to engage with audience and generate leads – get them to subscribe to your email list.

Email marketing is the easiest and most efficient way to sell, generate traffic, engage with your audience, and promote what you have to offer. It’s one of the biggest assets of any business.

It’s one of the most effective ways for you to stay in touch with your readers, fans, and your customers.

Numbers of marketing trends reveal that email marketing is the core of any online business.

For every $1 you invest in it, you will receive an average of $38 in return.

That’s a 3,800% return on your investment.

Besides, your professional email address is how your potential business partners and customers will communicate with you.

And for acquiring new customers, email marketing is nearly 40 times as effective as Instagram, or Facebook & Twitter combined.

Despite the wide use of social media platforms, email is still the most used communication medium on the Internet.

According to a 2018 Radicati Group study, there will be more then 3.8 billion email users in the year 2019.

However, people will only exchange their personal data with you if they get something in return.

So, you can get creative by giving your readers something to sign up for.

It can be something tangible, like a free eBook, a guide, online course, or discounted offers, a newsletter with useful information that can help them solve their challenges, etc.

There are a lot of email service providers you can choose from.

Each of them price their services differently.

If you’re a beginner, MailChimp makes it easy and user-friendly.

It is a simple to use and reasonably priced email provider that can do wonders to move your business forward.

It makes managing your email list and setting up autoresponders easy and user-friendly.

How to Choose a Custom Domain Email Address

You want to get a professional email address that has your business name in it.

For example, sounds a lot more professional than

It’s also easier for customer to remember and associate with your business.

All you have to do is follow three simple rules, which are:

Rule #1: Always use your own domain name

A professional email address is key to building trust with your potential customers and an important part of establishing your brand.

You’re also not tied-down to an internet service provider (ISP), so think of a custom domain as digital property in which you’ve invested.

Rule #2: Use standard email format

As already mentioned above, you want your email address to look professional.

It’s a way of separating yourself from the crowd.

It’s like a message to others that what you’re doing is not a scam; you’re running a real business.

Think of your business as a brand, like SocialTriggers or Entrepreneur on Fire, or of using your own name, like Seth Godin, Jeff Bullas, Tim Ferriss, and other successful bloggers, podcasters, and YouTubers who are doing it.

Rule #3: Use your first name, full name, or a generic name

Using your first name – is the simplest and most popular use.

It’s the easiest to remember.

It leaves a personal connection with your customer/clients and allows you to maintain privacy if you don’t want to disclose your last name.

If you’re a sole proprietor, or a small business owner, you can display your full name next to your email address, regardless of the format you choose.

A generic username is useful if you’re in the niche site business model.

Using a personal email address in this case can look unprofessional and leave the wrong impression.

Besides, when you run a niche site, you don’t want to give out your personal information to everyone who visits your website.

You can use special email address(es) to display on your website to correspond with customer inquiries; for example, if they want to contact support, you can use, etc.

It looks professional and keep business well organized.

How to Create an Email Address Using Your Own Domain With Gmail

If you already have a custom domain name for your site, then you already have an address which you’ll use for your custom email address.

Keep in mind that when you purchase a domain name, you don’t own it forever.

When the initial time you paid for has run out, you’ll need to renew it if you want to continue owning it.

If you don’t, then you’ll no longer own it and it will be available for anyone else to register, and your email will stop working.

You can create your custom email address later on, with an email hosting provider you will decide to choose.

You have three choices.

Choice three is arguably the best one, but it’s up to you which one you will decide to use.

Option 1: Self-Hosted Email

If you already host your own website, you can also host your email there at no extra cost, by creating an account with cPanel, given to you by your hosting provider – they usually provide at least one free email address for your account.

Web hosting companies typically include email hosting in their packages.

You can do the same when you buy a domain from a domain registrar that offers email forwarding for their accounts.

However, you have to regularly back your email, just like you have to back-up your website.

If servers experience downtime, email is also affected.

The webmail clients are very basic, and the email mailboxes will take part of the disk space for your hosting account.

Besides, for web hosting companies, email is a secondary product and is not on their list of priorities, so expect less than great support for it.

Option 2: Redirect to Webmail

You can use your web hosting as a forwarder to redirect emails to your webmail service like Gmail.

This is how it works:

Email forwarding is basically a feature that allows incoming mail to a domain email account, for example, to be redirected – “forwarded” to another email address, for example,, without the senders even knowing it.

You can easily set up your Gmail to send email from a different address.

Such forwarded email addresses are also known as “aliases.”

As the name suggests, it is another name that refers to a given person.

In this example, Steve has an email address with Gmail –

When he purchased the domain name and set up a forwarding rule, he redirected, and forwarded that email to

There are only two advantages to this approach.

You can use your favorite webmail service to send and receive your professional emails, and you don’t need to worry about email backups on the server.

However, when you use email forwarding, and set up an email account that uses your domain name, you can only read forwarded messages, but cannot reply to them from the email address they were redirected to.

If the server experiences downtime, you also won’t be able to receive email unless they’re sent directly to your webmail address.

Option 3: Host Your Custom Email Address with a Dedicated Email Provider

If you’re serious about creating a successful niche site, you should use a 3rd-party email provider for email hosting services.

Hosting a custom email address with a dedicated email provider is such a good option, because they provide much better features and support compared to free webmail services.

They provide stable and secure services, and if you decide to switch web hosts, you won’t need to migrate your email account, which is quite difficult, to say the least.

They also offer you enough storage space and the right amount of features, with a price that ranges depending on the service you need.

Many major web hosting services provide unlimited email accounts, but there is a risk of using a simple shared server for email.

If one account on the server gets hacked and is sending out spam, your IP can get blacklisted.

That’s why it is highly recommended that you sign up with a great email provider that specializes in hosting and supporting email.

There are many you can choose from, but some of best email hostings are:

G Suite by Google Cloud

If you’re wondering why you should use G Suite for a professional branded email address, a simple answer is that you want a reliable email service, with rock-solid security and reliable spam filters.

With G Suite, you get:

  • 30GB of storage
  • No advertisements and 24/7 professional support
  • Works seamlessly with WordPress
  • High deliverability, no delays
  • High level of functionality: you can manage email when offline using the Gmail app on your mobile device, tablet, you name it
  • It works with Outlook and can even sync old Outlook accounts
  • Use Google Hangouts for chat, video, or voice calls on your own business email address

Basically, all the powerful features you probably already use like Google Drive, Google Office, Google Calendar, and more, but now you can also use them for your business.

If you are an owner of a self-hosted WordPress site, then you already own a domain name.

You can set up your Gmail account with your custom domain name and create a custom domain email address within minutes.

As already mentioned, if you don’t already have a custom domain name, you can purchase it from a domain registrar.

Then visit G Suite’s registration page and enter the required information in the steps that follow.

Once you’ve verified, login to your account and click “Users.”

There, you have two options: you can add a new user for $6 per month.

Choose the one you prefer, and you’re done.

They also offer you a free 30-day trial, which allows you to test everything before you make up your mind.

Zoho Mail

Zoho Mail is the top choice for many users, because you can have a completely free email account with up to 50 users and 5GB of storage per user.

The process of creating an email account with them is pretty easy and straightforward.

They offer a clean interface and clean and ad-free productive ecosystem.

Rackspace Email

Rackspace Email is another user-friendly email hosting provider that offers reliable and affordable services with a lot of features.

They also provide 24×7 support and multiple layers of spam and virus protection.

One of the main advantages of G Suite compared to Zoho Mail or Rackspace for setting a hosted email for your business is the multiple data centers that Google has around the world, which provide rock-solid reliability.

Email Marketing and List Building

One of the best ways to increase repeat traffic to your website is by growing your following.

The easiest and the most effective way to achieve that is by starting an email list.

Staying in touch with your followers is the life-blood of your online business, and email is one of the best ways to do that.

It’s about getting repeat traffic to your site, blog, your Kindle eBook, or your e-commerce store.

It has a higher reach than any other medium.

Besides, it’s owned by you, not by a social network or anyone that can decide to shut you down or change the rules.

The majority of bloggers and website owners say they wish they started their mailing list sooner.

If you’re looking for an excellent solution to start your first mailing list, or to grow and scale to the next level, ConvertKit is one of the best choices for you.

They are a well-known and trusted brand when it comes to email list management.

They offer a lot of features that can help you increase your email list and their platform is easy to use.

CovertKit is an affordable and powerful email marketing solution.

They have great customer service and an awesome user experience on the site.

If that’s something you’re not comfortable with, there are other alternatives you can try in the meantime like MailChimp, ActiveCampaign or GetResponse.

Step No. 10: Link Building for Niche Sites to Boost Site Authority (and Attract High-Quality Traffic)

You can have the best product, you can be the best in your field, you can write an amazing book, or simply create something unique…but if no one knows you, no one will buy from you.

What matters are relations with others.

Marketing is getting someone interested in the exchange of value.

It’s about driving people to you to get them interested in what you have to offer, something which they can benefit from.

Finding and targeting the right keywords will do part of this already.

There are other ways to do this, from creating an epic post or infographic that will attract potential leads or building a YouTube channel and adding regular video content.

You can use different link building strategies that will help you grow your niche site.

One of the most effective techniques that many affiliate marketers use are Facebook Ads, because they will give you the highest return on investment (ROI) for the money you invest.

They are an excellent alternative to Google AdWords, because you can run contests, which provide you much better data.

You can reach your potential target customer base with much less money and with a lot better results than you could with other PPC advertising platforms.

What is required is brief but repeated communication to create relations with your customer audience and niche influencers.

socialtriggers: If you have never read anything on marketing, or copywriting, and would like to learn how to sell and promote with integrity, Derek Halpern will help you out.

digitalmarketer: Everything you need to know about online advertising and online marketing.

amyporterfield: She offers the most valuable information on everything she teaches that is related to Facebook and advertising with Facebook Ads. She provides practical solutions that you can implement instantly.

You can also check out Mari Smith or Kim Garst, who both offer similarly great content.

In case you want to dive deep into Facebook Ads and marketing and want to go beyond the essentials, Jon Loomer and Rick Mulready can help you with that.

jeffbullas: If you want to learn the best strategies and techniques to effectively promote your website, blog, online store, social media account, or anything online, this is the site for you.

The 22 Immutable Laws of Marketing: If you read only one book about marketing, read this one. It’s frequently recommended by Tim Ferriss.

If you want more, read top 50 marketing blogs on the web.

Step No. 11: How To Sell Without Sounding Salesy on Social Media

Selling is an ability to effectively and honestly communicate with people.

It might have some bad connotations, but it’s the true test of personal and interpersonal skills.

It’s about helping others solve their problems.

Don’t promote products or services that aren’t providing value to your customers, even if they might sell well.

This builds trust, which is fundamental for building your customer base.

Sales are about the exchange of value.

All you need to know is what makes people “tick” online.

Then follow these five steps:

  • Gain interest
  • Establish credibility
  • Establish need
  • Offer a solution
  • Have a system for an easy transaction

Think about that for a second.

You are not a helper. You are a problem solver.

Be specific and show them the exact value you provide.

We are biologically programmed with the following desires, known as the eight life-forces:

  • Survival, enjoyment of life, life extension.
  • Enjoyment of food and beverages.
  • Freedom from fear, pain, and danger.
  • Sexual companionship.
  • Comfortable living conditions.
  • To be superior, winning, keeping up with the Joneses.
  • Care and protection of loved ones.
  • Social approval.

These desires are biologically programmed in each of us and make us human.

They are powerful motivators, supported by nine learned wants:

  • To be informed.
  • Curiosity.
  • Cleanliness of body and surroundings.
  • Efficiency.
  • Convenience.
  • Dependability/quality.
  • Expression of beauty and style.
  • Economy/profit.
  • Bargains.

When it comes to human desires, biology is king.

You can use these nine learned human wants together with the eight life-forces.

Analyze and measure what matters, then do what needs to be done.

You will soon find out what works and what doesn’t.

Get out of your comfort zone and get on with whatever needs to be done to grow your business.

Step No. 12: Online Business Laws for Niche Sites

Technically, it is easy to set up a niche site, but everything else will demand more attention from you.

When your site is fully functional and you start to receive visitors, it will be time for you to get some serious legal work done.

It’s important that you don’t skip this step, because these companies will expect you to comply with their affiliate terms and conditions.

The first decision you will be faced with will be for you to choose between forming a sole proprietorship or LLC.

You will be responsible for keeping your personal information up to date, like your name, email addresses, payment information, and, of course, your tax information.

You will be required to submit an accurate, up-to-date W8/W9 tax form to your affiliate network, otherwise you won’t get paid.

You will need to understand IRS lingo like what’s the difference between the Federal Employer Tax ID number and the individual taxpayer identification number.

If you’re a non-U.S. citizen, you will have to apply for an EIN.

If you’re a non-resident alien, the best and easiest way to do that will be by using the IRS’s online EIN wizard.

The whole process will take 5 – 10 minutes.

You will also have to make sure that your niche site is compliant with rules made by the Federal Trade Commission (FTC) to avoid any unnecessary legal issues.

This means that you should have a ToS, Privacy Policy, or Disclaimer, on your website.

You can use free software tools to generate privacy policy and ToS templates that comply with your website, but because of the nature of this, it is in your best interests to outsource the whole process and make it right.

You can use online services that will take care of your basic online legal documentation, like Iubenda.

You can also use other similar online services dealing with legal documentation, like:

  • LegalZoom
  • Inclife
  • Swyftlilings
  • Rocket Lawyer
  • MyCompanyWorks, or
  • DelawareInc

If you would like to further explore the topics, here are some links that you may find helpful:

If you’re serious about creating profitable and scalable niche site that you can run from anywhere in the world, it’s a wise idea to open an LLC.

For example, if you get sued for some reason and don’t have the LLC, they can go after your personal assets so they can pay for damages caused by your business.

To avoid that, make sure you have an LLC. That way, if anything goes wrong, they will go only after the assets that are in the business.


Now, you’re probably excited and you think you can create an insanely profitable niche site in a month or two, but don’t be misled.

Starting a niche site is easy. The difficult part comes in growing it into a profitable online business.

As you learned in this guide it takes patience, determination, and persistance.

There is a lot more to learn than given here.

So if you’re interested in creating a niche site and making it profitable in 6 months, there are few course that have you covered.

Niche sites can really change your life for the better.

So if you really want to create a better life for yourself, stick to the game plane, and it will pay off.

If you have any questions about how to start niche site, contact us.

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